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Loading... Designing With Illustrationby Steven Heller
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This volume documents the work and working methods of 40 of today's leading designer/illustrators. The marriage of type and illustration has been a feature of the most striking graphic art of our time. From the work of the great early-20th century poster artists to persuasive communications in all areas of modern graphic design, illustration has played a vital role in emphasizing text and clarifying concepts. Yet today's illustrator and designer too often occupy separate realms. Too frequently is illustration accorded the lowly status of mere ornament rather than integrated with text to convey ideas effectively. The authors demonstrate the power of the drawn, painted or collaged image when used as part of a total design process. In their own words, illustrators including Bascove, Steven Guamaccia, James McMullan, Laurie Rosenwald, and Dugald Stermer; designers including Art Chantry, Seymour Chwast, Joe Duffy, and Michael Vanderbyl; and art directors including Peter Harrison, Kit Hinrichs, and Paula Scher describe how they use illustration to communicate, not merely decorate. These artists provide insights that constitute a forum on graphic design issues and that are supplemented by more than 200 reproductions of their recent work. Among the topics discussed are the value of drawing skills for designers as well as illustrators; the merits and limitations of photography as a design tool; current and future trends in the communication arts; and the influences and technical processes that gave rise to the work displayed in this volume. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)741.6The arts Graphic arts and decorative arts Drawing & drawings Graphic design, illustration, commercial artLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |