Invisible Influence: The Hidden Forces that Shape Behavior

by Jonah Berger

Members	Reviews	Popularity	Average rating	Mentions
264	4	101,224	(3.54)	2
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.… (more)

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This book was just okay. There are some interesting facts that could be shared at a party but overall, the book seemed superficial. It's nice to know about mimicry and some basic sociological trends, but the "why" of the behavior remains unanswered. There is a lot of descriptive research and survey analysis but I felt that the book stopped short of much indepth exploration.
I found it grammatically difficult to read since many sentences lacked either a noun or verb and the paragraphs were choppy. (

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Kimberlyhi | Apr 15, 2023 |

the hidden force that shape behavior

hackedkiara | Oct 19, 2021 |

This book was alright. Not too interesting. Read it on my trip in Morocco. Nothing special about it. (

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Zach-Rigo | Jun 28, 2021 |

Note: I received a digital review copy of this book from the publisher through NetGalley.

fernandie | Sep 15, 2022 |

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getAbstract International Book Award (2016)

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Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

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