Invisible Influence: The Hidden Forces that Shape Behavior
by Jonah Berger
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Description
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social show more science to focus on the subtle, invisible influences behind our choices as individuals. show lessTags
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Member Reviews
This book was just okay. There are some interesting facts that could be shared at a party but overall, the book seemed superficial. It's nice to know about mimicry and some basic sociological trends, but the "why" of the behavior remains unanswered. There is a lot of descriptive research and survey analysis but I felt that the book stopped short of much indepth exploration.
I found it grammatically difficult to read since many sentences lacked either a noun or verb and the paragraphs were choppy.
I found it grammatically difficult to read since many sentences lacked either a noun or verb and the paragraphs were choppy.
This book was alright. Not too interesting. Read it on my trip in Morocco. Nothing special about it.
the hidden force that shape behavior
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Author Information
4 Works 1,820 Members
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior. show more (Bowker Author Biography) show less
Awards and Honors
Classifications
- Genres
- Nonfiction, General Nonfiction
- DDC/MDS
- 302.13 — Society, Government, and Culture Social sciences, sociology & anthropology Mass Communication & Media General topics of social interaction Social choice
- LCC
- HM1176 .B47 — Social sciences Sociology (General) Sociology Social psychology Social influence. Social pressure
- BISAC
Statistics
- Members
- 316
- Popularity
- 100,553
- Reviews
- 3
- Rating
- (3.50)
- Languages
- English, Italian, Portuguese (Portugal)
- Media
- Paper, Audiobook, Ebook
- ISBNs
- 11
- ASINs
- 3
