This is pure juvenile self-insert wish fulfilment fantasy. And it's a bad one.
Everyone adores the mc. All relevant females are gorgeous and throw themselves at him. The good as well as evil.
He is a god-like ultra-powerful magician, looks stunning, oh, and he (mild predictable spoiler) inherited billions and a company more powerful than many countries... yea..., did I mention he has eidetic memory? no? well, you probably guessed that already.
It's full of all the other clicheés that come to mind after that as well.

Sometimes I can eat up a story about an mc like that. A pure power trip. But this book isn't just that. It's also the definition of shallow.

It seems like everything is just handed to him. He does nothing but basks in his own awesomeness. He doesn't actually do anything impressive beyond his innate abilities and inheritance.
No razor-sharp mind, no creative application of an ability, no interesting flaw, no intriguing dynamics with other characters, no emotional involvement of the reader, nothing that is appealing to me. Even the entire plot progression basically falls into his lap every step of the way. Which makes all the worshipping of him by literally everyone else that much more baffling to me.
He is the definition of a Gary Stu I guess.

The plot is so contrived I've never asked myself "why" and "why not" so many times in so short a time.
Characters have whole well-articulated conversations in the midst of life or death fights. It's almost like they can just call a timeout, finish their conversation, and then continue fighting.

Usually, in a well-written book, tense and dicey situations require the mc to make use of all her/his abilities or to even surpass him/herself to overcome the danger for it to be truly satisfying.
But even in a total power trip story like this, tension is necessary and to create it the reader needs to have an intentionally crafted expectation of what the mc is capable of. Even if the reader knows based on previous experiences that the mc will have another ace up his sleeve, not knowing about it is just as important as real danger in a conventional story.
That is probably the most important thing this book gets wrong. Well, I guess it has high ratings and a decent number of them... so, it's taste, I guess...

There are many more flaws I can't be bothered to address.
I do not recommend this even tho I would really enjoy a well-done power fantasy at the moment. ( )

Had me from the start! ( )

DNF @41%

Book source ~ Kindle Unlimited

Nate Temple is a secret wizard. And a billionaire. Who goes cow-tipping with the Minotaur in his sights. When his parents are murdered and he’s attacked by dragons in his own bookstore he decides to go on the offensive. And that’s a bad thing. Because he’s uber-rich and all-powerful. Which are two of the reasons I gave up on this book. The other is choppy writing and this story is trying super hard to be the love child of Harry Dresden and Oliver Queen. Or Batman. But Batman’s parents died when he was a kid and Oliver’s died when he was an adult. Plus, Oliver owns his own business (a bar), much like Nate does with his bookstore. So, yeah, Oliver it is. In any case, this writing does nothing but set my teeth on edge. The premise is tremendously interesting and the world has potential, but the execution is very meh. I only set out to find this book because of another fictional series I started called Montague & Strong. The author tossed out the wizard in Chicago (obviously my beloved Dresden) and the wizard in St. Louis. I had no idea who that was, so I searched, and here I am. Disappointed. Oh, well. Moving on. ( )

Wow

So I read this book in one day. Now I have to go get the rest of the series. Good work. Definitely recommended. ( )

There was just enough plot to keep me powering through this book. I was not expecting high literature but when I got to the part of "his employee, Mensa Barbie, who runs his store and cleans his apartment, leaves her red silk panties as a broad hint." pretty much made me want to throw this book across the room. If I had a physical paperback, I would consider using it to light my grill. I will not be reading any more books in this series. ( )