Branding: A Very Short Introduction (Very Short Introductions)
by Robert Jones
Very Short Introductions (527)
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In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of show more brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. show lessTags
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Robert Jones's view of how brands benefit society is much too rosy, but otherwise his book provides an engaging intro to the basic concepts and history of branding.
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- Members
- 34
- Popularity
- 798,173
- Reviews
- 1
- Rating
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- Languages
- English
- Media
- Paper, Ebook
- ISBNs
- 4
- ASINs
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