Apple: The Inside Story of Intrigue, Egomania, and Business Blunders
by Jim Carlton
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"Apple Computer, founded as a garage start-up by Steve Jobs and Steve Wozniak in 1976, was once a shining example of the American success story. The company launched the personal-computer revolution in 1978 with the first all-purpose desktop PC, the Apple II. In 1980, long before technology stocks were popular, Apple's initial public offering was one of the most highly awaited events in Wall Street history. Jobs at twenty-five and "the Woz" at thirty became instant millionaires. Within five show more years, Apple, with sales of $300 million, catapulted itself into the ranks of the Fortune 500 and became the darling of the national business press. Then came the Macintosh computer, so easy to use, it had a ten-year jump on the industry. Sales peaked at $11 billion in 1995. But by that time, Apple had become a troubled company."--BOOK JACKET. "This book, written by a Wall Street Journal technology reporter, is the most detailed study to date of the past decade of Apple's turbulent history. Jim Carlton walks us down company corridors, into the boardroom, and through barriers to research laboratories, and reveals a seething cauldron of petty infighting and buried secrets. Through exhaustive interviews with more than 160 former Apple employees, industry experts, and competitors - including Bill Gates, Sculley, and Amelio - Carlton discovers confidential memos, late-night rendezvous, and fateful decisions that forever changed the company's path. He portrays a company very different from the glamorous technology leader that designed computers for "the rest of us" and illuminates what might have been and what really happened to this once-great icon of American business."--BOOK JACKET. show lessTags
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Member Reviews
Excellent blow-by-blow of Apple Inc. misadventures by a Wall Street Journal writer; a classic of the history of the computer business genre, reflecting the early madness and thrills of Silicon Valley.
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1 Work 215 Members
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Common Knowledge
- Canonical title
- Apple: The Inside Story of Intrigue, Egomania, and Business Blunders
- Original publication date
- 1997
- People/Characters
- Steve Jobs; Gil Amelio; John Scully; Michael Spindler
- Important places
- Cupertino, California, USA
- Dedication
- To Adriana for her love and patience
- Last words
- (Click to show. Warning: May contain spoilers.)And while the Apple story degenerated into one of the strangest and saddest in American business, the company has nevertheless secured a place in history that no amount of managerial bungling can erase.
- Blurbers
- Collins, Jim; Berg, Jeff; Bezos, Jeff; Bajarin, Tim; Kwatinetz, Michael
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Statistics
- Members
- 214
- Popularity
- 151,856
- Reviews
- 1
- Rating
- (3.58)
- Languages
- English, Estonian
- Media
- Paper
- ISBNs
- 6
