This site uses cookies to deliver our services, improve performance, for analytics, and (if not signed in) for advertising. By using LibraryThing you acknowledge that you have read and understand our Terms of Service and Privacy Policy. Your use of the site and services is subject to these policies and terms.
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Apple:: The Inside Story of Intrigue,…

Apple:: The Inside Story of Intrigue, Egomania, and Business Blunders (1997)

by Jim Carlton

Other authors: Guy Kawasaki (Foreword)

Other authors: See the other authors section.

MembersReviewsPopularityAverage ratingConversations
1631112,790 (3.64)None
Apple Computer, founded as a garage start-up by Steve Jobs and Steve Wozniak in 1976, was once a shining example of the American success story. The company launched the personal-computer revolution in 1978 with the first all-purpose desktop PC, the Apple II. In 1980, long before technology stocks were popular, Apple's initial public offering was one of the most highly awaited events in Wall Street history. Jobs at twenty-five and "the Woz" at thirty became instant millionaires. Within five years, Apple, with sales of $300 million, catapulted itself into the ranks of the Fortune 500 and became the darling of the national business press. Then came the Macintosh computer, so easy to use, it had a ten-year jump on the industry. Sales peaked at $11 billion in 1995. But by that time, Apple had become a troubled company.This book, written by a Wall Street Journal technology reporter, is the most detailed study to date of the past decade of Apple's turbulent history. Jim Carlton walks us down company corridors, into the boardroom, and through barriers to research laboratories, and reveals a seething cauldron of petty infighting and buried secrets. Through exhaustive interviews with more than 160 former Apple employees, industry experts, and competitors - including Bill Gates, Sculley, and Amelio - Carlton discovers confidential memos, late-night rendezvous, and fateful decisions that forever changed the company's path. He portrays a company very different from the glamorous technology leader that designed computers for "the rest of us" and illuminates what might have been and what really happened to this once-great icon of American business.… (more)



Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

Excellent blow-by-blow of Apple Inc. misadventures by a Wall Street Journal writer; a classic of the history of the computer business genre, reflecting the early madness and thrills of Silicon Valley. ( )
  dbeveridge | Jun 9, 2010 |
no reviews | add a review

» Add other authors (3 possible)

Author nameRoleType of authorWork?Status
Jim Carltonprimary authorall editionscalculated
Kawasaki, GuyForewordsecondary authorall editionsconfirmed
Greenstein, MinaDesignersecondary authorsome editionsconfirmed
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
Important places
Important events
Related movies
Awards and honors
To Adriana for her love and patience
First words
Last words
(Click to show. Warning: May contain spoilers.)
Disambiguation notice
Publisher's editors
Publisher series
Original language
Canonical DDC/MDS

No library descriptions found.

Book description
Haiku summary

Quick Links

Popular covers


Average: (3.64)
2 2
3 3
3.5 1
4 11
5 1

Is this you?

Become a LibraryThing Author.


About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 138,949,125 books! | Top bar: Always visible