Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech

by Sara Wachter-Boettcher

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Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people show more behind bars. Technically Wrong takes an unflinching look at the values, processes, and assumptions that lead to these problems and more. Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use-and demand more from the companies behind them. show less

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5 reviews
3.5 stars. I am 100% behind the issues laid out in the book...but my issues are with the construction and function of the book itself.

Who is the target audience? Tech/design industry folks or outsiders? The jargon and references were inconsistent enough times that it never sat well with me.

This felt at times like a lot of anecdotes strung loosely together, and I had to glance at the chapter title or flip back a few pages to remember what the theme was.

What is the major takeaway? The tech industry has flaws? Here is a list of socioculturally oriented flaws? Here are ways to address those flaws? And again, it depends on whether this book is intended for tech professionals, laypeople, etc.

This was an ambitious effort and an eye-opening show more read even for those of us familiar with these issues, but the execution needed polish to keep it cohesive. show less
Good quick overview of some of the pernicious problems with tech today, mostly because it's driven by young white guys who think they're part of a meritocracy.
I read=Print: 2017; ISBN 9780393356045; W. W. Norton & Co.; 232 pgs.. (Audio: Audible.com; 10/10/2017; 5 hrs. 42 mins.. Film: No.)

SUMMARY / EVALUATION:
Sara discusses the practices of technology companies, particularly in the design of algorithms, that exclude exceptions, leaving minorities, women, and anyone with any exceptional circumstance unaddressed. She discusses forms that don’t take into account the fact that many people have multiple characters and spaces in their names—especially those with hyphenated names, reduce the population to a single race and/or leave some races out altogether; forms that demand information that is completely irrelevant to the task at hand; tech companies that value free speech to the extent that show more they leave it to the masses to self-regulate leading to bullying and hate campaigns against individuals. Some of the companies criticized are Google, Facebook, Twitter, Reddit, & Uber.
I found this book easier to read than the book I read a couple of months ago on this subject which had been published slightly after this one. I was able to comprehend sentences without having to parse them apart. This is another wake-up call that technology isn’t everything it appears to be. Hidden agendas lurk within apparently innocent designs, a lack of forethought or human intervention on the part of tech companies leads to rampant bullying and hate campaigns on individual members, etc.

AUTHOR:
Sara Wachter-Boettcher. According to Wikipedia, “Wachter-Boettcher is considered an expert on FemTech and the lack of diversity in technology in general. Her works have also received attention in academic literature on technology and algorithms.”

GENRE:
Non-Fiction, Computer Technology

SUBJECTS:
Internet; Google; Sociology; Bias; Reddit; Twitter; Facebook; Uber; Silicon Valley; Technology design

SAMPLE QUOTATION:
From Chapter 1:
“It really hit me at the end of 2014, when my friend, Eric Meyer—one of the web’s early programmers and bloggers—logged onto Facebook. It was Christmas Eve, and he expected the usual holiday photos and well-wishes from friends and families. Instead, Facebook showed him an ad for its new Year In Review feature.
Year In Review allowed Facebook users to create albums of their highlights from the year—top posts, photos from vacations, that sort of thing—and share them with their friends. But Eric wasn’t keen on reliving 2014. The year his daughter Rebecca died of aggressive brain cancer. She was six.
Facebook didn’t give him a choice. Instead, it created a sample Year In Review album for him, and posted it to his page to encourage him to share it. “Here’s what your year looked like!” the copy read. Below it was a picture of Rebecca—the most popular photo Eric had posted all year. And surrounding Rebecca’s smiling face and curly hair were illustrations, made by Facebook, of partiers dancing amid balloons and streamers.
He was gutted.”

RATING:
Too bad there are no halfies in these rating choices—a flaw Sara would doubtless point out were she looking over my shoulder. I’d like to go with 3 ½ stars, but I can’t. Normally I average downward, but this time I’ll go up. I wasn’t enthralled with this, but possibly because it felt like work reading it---because it was. I read it for “Professional Development”. These things are good to know about in the world of education and libraries.
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I would have enjoyed this book more if I had read it in 2017 or 2018. A lot of the ground the author is covering is really well known and has been superseded by generative AI.

Stopped at page 114.
“We are all edge cases.”

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3 Works 351 Members
Sara Wachter-Boettcher runs Rare Union, a consultancy based in Philadelphia, and is the author of two previous books: Design for Real Life, with Eric Meyer, and Content Everywhere. She helps organizations with digital product and content strategy, and speaks at conferences worldwide.

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Classifications

Genres
Technology, Nonfiction, General Nonfiction, Sexuality and Gender Studies
DDC/MDS
303.48Society, government, & cultureSocial sciences, sociology & anthropologySocial processesSocial changeCauses of change
LCC
TA169.5 .W33TechnologyEngineering Civil engineering (General).Engineering (General). Civil engineering (General)
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234
Popularity
139,188
Reviews
5
Rating
(4.10)
Languages
English
Media
Paper, Audiobook, Ebook
ISBNs
5
ASINs
2