Great Print Advertising: Creative Approaches, Strategies, and Tactics
by Tony Antin
5 Members (4.00)
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The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.Tags
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