MDS659

Wording: Applied science & technologyManagement & public relationsAdvertising and public relations

Dewmoji: πŸ’‘πŸ‘”πŸ†•

0
Computer science, information & general works
252,013
ℹ️
1
Philosophy & psychology
270,129
🧠
2
Religion
681,242
πŸ™
3
Society, government, & culture
1,328,382
πŸ‘«
4
Language
209,883
πŸ’¬
5
Natural sciences & mathematics
431,918
πŸ”¬
6
Applied science & technology
940,635
πŸ’‘
7
Arts & recreation
1,031,850
🎨
8
Literature & rhetoric
1,436,736
πŸ“š
9
History & geography
837,760
πŸ—ΊοΈ
60
Technology
9,943
πŸ’‘
61
Medicine & health
306,082
πŸ’‰
62
Engineering
157,979
πŸ”©
63
Agriculture
88,093
🌱
64
Home economics & family management
172,237
🏠
65
Management & public relations
145,064
πŸ‘”
66
Chemical engineering
19,470
πŸš€
67
Manufacturing
8,724
πŸ“¦
68
Manufacture for specific uses
20,805
πŸ”¨
69
Buildings
12,238
πŸ‘·
650
Business Skills & Management
18,011
πŸ‘”
651
Office services
3,320
πŸ“ 
652
Processes of written communication
2,157
⌨
653
Shorthand
705
✍
654
[Formerly: Telegraph Cable Signals]
270
655
[Formerly: Printing, Publishing, and Copyright]
973
656
[Formerly: Transportation, Railroading]
551
657
Accounting
8,910
πŸ“’
658
General management
104,684
πŸ‘‰
659
Advertising and public relations
5,483
πŸ†•
659.0
53
659.1
Advertising
3,382
659.2
Public Relations
1,550
659.3
8
659.4
4
659.5
3
659.6
1
659.7
659.8
2
659.9
2

Selected Works under MDS 659 (5,483)

2,000 items
Positioning: How to be Seen and Heard in the Overcrowded Marketplace
The Hidden Persuaders
Ogilvy on Advertising
Trust Me, I'm Lying: Confessions of a Media Manipulator
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
Confessions of an Advertising Man
Unleashing the Ideavirus
The Verse by the Side of the Road
Toxic Sludge Is Good for You!
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future
All-American Ads of the 50s
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
The Mechanical Bride: Folklore of Industrial Man
Thing of Beauty
From Those Wonderful Folks Who Gave You Pearl Harbor
Absolut Book.: The Absolut Vodka Advertising Story
Veeck as in Wreck: The Autobiography of Bill Veeck
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR is Killing Health Care and Deceiving Americans
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Word of Mouth Marketing: How Smart Companies Get People Talking
The Fall of Advertising and the Rise of PR
Tested Advertising Methods
All-American Ads of the 40s
Subliminal Seduction
Made You Look: How Advertising Works and Why You Should Know
Scientific Advertising
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
PR! - A Social History of Spin
Nasty: My Family and Other Glamorous Varmints
Fables Of Abundance: A Cultural History Of Advertising In America
Advertising the American Dream: Making Way for Modernity, 1920-1940
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Advertising and Promotion: An Integrated Marketing Communications Perspective
The Father of Spin: Edward L. Bernays and The Birth of Public Relations
Advertising in America: The First Two Hundred Years
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
Words That Sell
Decoding Advertisements: Ideology and Meaning in Advertising
Krazy Kids' Food!
The Trouble with Computers: Usefulness, Usability, and Productivity
Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
All-American Ads of the 70s
Buzzmarketing: Get People to Talk About Your Stuff
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
Meet Mr. Product: The Art of the Advertising Character
The New Positioning: The Latest on the World's #1 Business Strategy
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Truth, Lies and Advertising : The Art of Account Planning
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
All-American Ads of the 80s
The Golden Age of Advertising: The 60s
Bettie Page: The Life of a Pin-Up Legend

Related Tags

1960s (39) 20th century (80) ads (39) advertising (2,211) American history (52) art (257) autobiography (60) baseball (94) biography (190) blogging (95) branding (68) business (1,174) cats (61) communication (99) communications (49) consumerism (52) copywriting (157) creativity (67) cultural studies (42) culture (53) design (230) ebook (65) economics (68) fashion (124) goodreads (66) graphic art (38) graphic design (170) history (356) humor (174) illustration (50) internet (69) Kindle (55) management (55) marketing (1,257) media (355) media studies (41) memoir (109) non-fiction (1,344) owned (46) photography (98) politics (135) pop culture (161) PR (133) propaganda (96) psychology (204) public relations (368) publicidad (41) publicity (48) read (68) reference (113) science (41) sociology (147) sports (44) Taschen (63) technology (43) television (62) to-read (1,447) USA (91) wishlist (60) writing (228)

"Far Friends"

MDS classes with significant recommendations overlap, excluding ones under the same top-level class.

MDS
Schedule
741.6
Arts & recreation Drawing & decorative arts Drawing Graphic design, illustration, commercial art
302
Society, government, & culture Social sciences, sociology & anthropology Mass Communication & Media
38X
Society, government, & culture Commerce, communications & transportation regulations
741
Arts & recreation Drawing & decorative arts Drawing
338
Society, government, & culture Economics Production
808
Literature & rhetoric Literature, rhetoric & criticism Rhetoric and collections of literary texts from more than two literatures
74X
Arts & recreation Drawing & decorative arts
30X
Society, government, & culture Social sciences, sociology & anthropology
15X
Philosophy & psychology Psychology

Wording

1922 Edition
Do NOT copy from the copyrighted sources. 1922 edition here, in absurd phonetic English. Use standard spelling.
Modern Language
Modern wording should be based on the Free Decimal System, on the 1922 edition of Dewey, or on the items cataloged under that MDS number. Do not take your wording from an in-copyright source.
Emoji
A single emoji for this DDC Class. The full emoji will be composed of the emojis from the top level to this one.