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Targeted: The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again

by Brittany Kaiser

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765353,468 (3.22)11
"Targeted is Kaiser's eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook's lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponized to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn't done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing." -- Amazon.com… (more)
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» See also 11 mentions

Showing 5 of 5
Decisamente interessante, un modo per capire una volta di più quanto sia importante la protezione dei dati personali che persone prive di qualsiasi scrupolo e morale arrivano ad utilizzare nei modi più impropri per raggiungere i propri personali scopi e manipolare le masse.
Questo libro però solleva anche altri imperativi morali quali la dirittura morale dei singoli e quanto il bisogno possa spingere le persone ad agire contro i propri principi.
Da leggere per capire, qualora ce ne fosse ancora bisogno, come veniamo costante manipolati anche quando crediamo di agire solo nel nostro interesse e secondo i nostri principi.
Interessante e inquietante. ( )
  Raffaella10 | Jan 28, 2023 |
The strange thing about this book is that it appears to be happening again. It is a little scary how much data the tech companies have, how they monetize that data, and how successful they are at getting people to do what they want them to do. ( )
  glassWizard60 | Jul 11, 2021 |
Such a frustrating book. The author focuses primarily on herself and how she became a salesperson for Cambridge Analytica because she was young and needed the money and Alexander Nix was so much fun until he wasn't, but then she realized how terrible it was that people's data is being misused and hey, let's just own our own data and use blockchain, which will solve everything! (Blockchain. Oh and she had a blast at Burning Man where she discovered how wonderful the world could be.)

I was hoping to get some insight into the company and its shenanigans and, while I learned some things about how it marketed shady political operations around the world (because selling the product was her job) I get the impression the author doesn't know anything about data science or about politics except as a kind of exciting marketing ride you can jump on and profit from. A shallow take from a shallow person who fell into being a whistleblower simply because she was in the middle of a situation and had relevant documents to share with legislators while getting a starring role in a documentary about the scandal.
  bfister | Jul 15, 2020 |
I'm so glad I read this great book. It shows how we poor humans can ease into absolutely immoral acts by telling ourselves over and over again that we're doing the right thing, or we might be doing something a little wrong but we're doing it for a good reason (financially helping out our destitute parents - the ones with closets full of designer clothes and storage units full of possessions), or we know what we're doing might be a little iffy but we're doing a really good job. I'm a great proponent of having a good work ethic. Brittany Kaiser has a great work ethic, but it turns out that maybe a great work ethic in the pursuit of immortality might not be laudable after all. This is Shakespearean in its analysis of humanity. ( )
  Citizenjoyce | Apr 14, 2020 |
The author tries to present herself as a naive young woman overwhelmed by a charismatic man, but honestly comes across as just as self-serving and amoral as the rest of the company. When the sh*t starts to hit the fan she jumps ship and re-invents herself as a data-protection crusader. I was not impressed. ( )
1 vote SChant | Mar 29, 2020 |
Showing 5 of 5
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"Targeted is Kaiser's eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica. She reveals to the public how Facebook's lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponized to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn't done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing." -- Amazon.com

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