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Loading... They Just Don't Get It! Changing Resistance into Understandingby Leslie Yerkes
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They Just Don't Get It! explores an all-too-common dilemma: when people around us just don't ""get"" our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard-charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it-not the client, not her boss, and not her coworkers. And Julie can't understand why.We have all found ourselves in this situation at one time or another, and we typically see this problem as a failing on the part of the other party. They Just Don't Get It! shows that when they don't get it, the No library descriptions found. |
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![]() GenresMelvil Decimal System (DDC)153.8Philosophy and Psychology Psychology Cognition And Memory Decision Making And PersuasionLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |
We have all found ourselves in this situation and we typically view the problem as a failing on THEIR part. They Just Don't Get It! shows us that changing resistance into understanding is a conscious decision that's more about us than it is about them.
This delightful little book will provide you with a process that will help you build mutual understanding and shared commitment instead of perpetuating resistance and misunderstanding. Along the way, you'll become a better communicator of ideas and an inspired motivator of people -- personally and professionally. And you'll learn how to help people pull together instead of pulling apart.