Using Market Knowledge (1-Off)

by Rohit Deshpande

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Description

Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.

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Rohit Deshpande
2 Works 9 Members

Classifications

Genres
Nonfiction, Business
DDC/MDS
658.8 — Technology Management & public relations General management Of Marketing
LCC
HF5415.2 .U85 — Social sciences Commerce Commerce Business Marketing. Distribution of products
BISAC
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Members
4
Popularity
3,946,663
Languages
English
Media
Paper, Ebook
ISBNs
4