LC Classification HF5415.2

H. Social sciences
⮑ HF. Commerce
⮑ HF1-6182. Commerce
⮑ HF5001-6182. Business
⮑ HF5410-5417.5. Marketing. Distribution of products

Selected Works (11,308 total)

  • List
500 items
The Long Tail: Why the Future of Business Is Selling Less of More
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
Purple Cow: Transform Your Business by Being Remarkable
Why We Buy: The Science of Shopping
Marketing Management: Analysis, Planning, and Control
Free: The Future of a Radical Price
Creating raving fans
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Hooked: How to Build Habit-Forming Products
Buyology: Truth and Lies About Why We Buy
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Principles of Marketing
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Trust Me, I'm Lying: Confessions of a Media Manipulator
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
The experience economy: work is theatre & every business a stage
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Inspired: How To Create Products Customers Love
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
This Is Marketing: You Can't Be Seen Until You Learn to See
The Overspent American: Why We Want What We Don't Need
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Start Something That Matters
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
The Consumer's Guide to Effective Environmental Choices
Free Prize Inside: The Next Big Marketing Idea
Priceless: The Myth of Fair Value [And How to Take Advantage of It]
The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
The Thank You Economy
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
Born to Buy: The Commercialized Child and the New Consumer Culture
Meatball Sundae: Is Your Marketing out of Sync?
Marketing Warfare
Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Kotler on Marketing: How to Create, Win, and Dominate Markets
The Strategy and Tactics of Pricing
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
The Ultimate Question: Driving Good Profits and True Growth
Marketing: An Introduction
Basic Marketing
How Customers Think: Essential Insights into the Mind of the Market
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know
Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You
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