How to Get Noticed by the National Media
by Jeff Lewis
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Description
Organisations and businesses will learn how to garner national news coverage and generate buzz about their news with the strategies in this book. Explained are the fine points of developing a national media campaign and identifying the story ideas that will lead to national attention. All of the common questions are covered -- targeting the most appropriate reporters and producers for a story, pitching ideas to print and broadcast media, and attacking the problem of regional image. Also show more included is advice for damage control in high-profile situations, using opinion pieces and letters to the editor to increase national visibility, and getting the most from special interest or trade publications. show lessTags
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1 Work 4 Members
Classifications
- Genres
- Nonfiction, General Nonfiction, Business
- DDC/MDS
- 659.2 — Applied science & technology Management & public relations Advertising and public relations Public Relations
- LCC
- HD59.6 .U6 .L49 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Public relations. Industrial publicity
Statistics
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- 4
- Popularity
- 3,971,527
- Languages
- English
- Media
- Paper
- ISBNs
- 1
