The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Release & Viral Marketing to Reach Buyers Directly 6th Edition by David Meerman Scott is an interesting, informative, and detailed book on marketing and public relations. Scott gives great examples of the techniques he recommends. The New Rules of Marketing & PR is filled with tips that I can't wait to implement as well as ones I've long been doing. Scott offers new approaches to old ideas that marketing and public relations feel more approachable than many marketing and public relations books. I tagged a few places in the book for things to revisit in the next few months as I work on marketing my books. The New Rules of Marketing & show more PR brings new energy to marketing and public relations that feels less manipulative than many approaches. show less

An excellent introduction to social media and PR. Each chapter is made of smaller sections that remind me of blog posts. Most of the tools and techniques Scott described were already familiar to me. However, a few points stand out. First, he has done great work in collecting a wide variety of case studies (e.g. surfing schools, churches, Fortune 500 companies ) and showing how they apply the "new rules" of social media to their work. Second, there is some excellent material on how to use press releases and "newsjacking" that I have not seen elsewhere.

I'm not so sure there are actually new rules for marketing and public relations as much as there is new technology to use to apply the old ones, but David Meerman Scott does an excellent job of telling you how to do it. His advice to "target a specific audience," for example, is certainly not a new concept to marketing professionals. In fact, I spend a great deal of time on that subject in The Dynamic Manager's Guide To Marketing and Advertising. The way he applies the rule to social networking sites like LinkedIn, however, is definitely worth exploring. The book is particularly useful when it comes to helping the technical novice understand such basic tools as RSS feeds and YouTube videos. The author's insistence that the marketer show more build an online presence around useful, unobtrusive content is particularly appealing. show less

I label this a must read for anyone who is involved in or oversees business marketing, public relations and advertising. You're sure to come away with a whole new outlook on the importance of changing your approach to Internet marketing

Interesting book and perspective. Refreshing!

Interesting book and perspective. Refreshing!