Larry Weber (2)

I really enjoyed this book. The author begins by presenting the difference between traditional marketing and social media marketing. This fundamental difference represents a shift the thinking of consumers and the need to shift in the way that we market to them. Social media marketing fills that gap. This book gives a broad overview of the techniques and technologies which can be used in social media marketing. It is very good place to start to understand social media marketing. I would show more caution that because of the nature of social media this book is a bit dated. I would recommend getting the second edition to this book. Despite this fact it still gives useful principles and techniques.Good Read! show less