The Regis Touch: New Marketing Strategies For Uncertain Times (edition 1986)

by Regis McKenna (Author)

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Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

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Member:	bwa32
Title:	The Regis Touch: New Marketing Strategies For Uncertain Times
Authors:	Regis McKenna (Author)
Info:	Basic Books (1986), 193 pages
Collections:	Your library
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The Regis Touch: New Marketing Strategies For Uncertain Times by Regis McKenna

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Offers proven techniques for positioning products and companies in a changing marketplace, creating new markets, monitoring market shifts, and maintaining a flexible market plan.

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