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Regis McKenna

Author of Real Time: Preparing for the Age of the Never Satistied Customer

18 Works 273 Members 2 Reviews

About the Author

Regis McKenna is the chairman of The McKenna Group in Palo Alto, California.

Works by Regis McKenna

Real Time: Preparing for the Age of the Never Satistied Customer (1997) 100 copies

Relationship Marketing: Successful Strategies For The Age Of The Customer (1991) 60 copies

Total Access (2002) 31 copies

The Regis Touch: New Marketing Strategies For Uncertain Times (1986) 25 copies

Who's Afraid of Big Blue: How Companies Are Challenging IBM--And Winning (1988) 23 copies

The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant (1985) 13 copies

Marketing de Relacionamento (2004) 7 copies

Estratégias de Marketing em Tempos de Crise (1989) 3 copies

Acesso Total - o novo conceio de marketing de atendimento (2002) 2 copies

Who's Afraid Of Big Blue? (1989) 1 copy

Competindo em Tempo Real (1998) 1 copy

No title 1 copy

Access-marketing (2002) 1 copy

Marketing Is Everything 1 copy

Real-Time Marketing 1 copy

Estratégias de Marketing em Tempos de Crise 1 copy

Marketing de Relacionamento 1 copy

Novas estratégias de marketing 1 copy

Tagged

300SY (2) 600MS (2) 800BW (1) 88 (2) 88: GMLO: 10BC: 4S (1) 991 NoCover (2) business (31) business sales (1) C1 (2) C5 (3) company (1) computer (1) computer industry (1) customer relations (2) customer satisfaction (3) customer service (4) deaccessed (2) economics (4) GMLO (2) guide (1) history (2) IBM (3) informatica (1) International Business Machines (2) IT (1) management (3) Manny01 (2) marketing (31) non-fiction (4) O (2) office (2) organization business (1) packed (2) prateleira 8 (2) propaganda (2) signed (2) Silent Möbius (1) SR (2) technology (6) to-read (5)

Common Knowledge

Gender: male
Nationality: USA

Members

Reviews

Real Time: Preparing for the Age of the Never… by Regis McKenna

5.03

½

Flagged

aletheia21 | Feb 16, 2007 |

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Statistics

Works: 18
Members: 273
Popularity: #84,854
Rating: 3.1

Reviews: 2
ISBNs: 21
Languages: 6

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