MBA Admissions Strategy: From Profile Building to Essay Writing

by Avi Gordon

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"I would definitely buy this book if I were applying again."--Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York Learn all about MBA admissions techniques and skills from an expert MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application: Competitive Strategy Profile Development Essay Management and Writing Technique This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays. The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those considering applying for a MBA.… (more)

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"I would definitely buy this book if I were applying again."--Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York Learn all about MBA admissions techniques and skills from an expert MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application: Competitive Strategy Profile Development Essay Management and Writing Technique This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays. The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this. The book then deals with the typical essay questions that applicants face and shows candidates how to fit their profile message to each question: how to know what to write, which essay to write it in, and how to write it well. Along with specific templates and solutions for improving expression, the book shows readers how to avoid common essay pitfalls. An essential must-read for all those considering applying for a MBA.

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"Avi Gordon has achieved what most MBA admissions books strive for. In concise and clear prose he unravels the complexities of getting into a top business school... This second edition covers everything from GMAT preparation to knowing the needs of admissions committees better than they do while constantly asking the candidate to continually evaluate him or herself ... An essential new addition to the MB applicant's bookshelf."
Ross Geraghty, Managing Editor, Top MBA
"MBA Admissions Strategy is a no-nonsense, streamlined book that will be especially helpful to applicants of top 20 business schools. Gordon does a great job of thoroughly covering all topics of the MBA application process ... His advice is smart, savvy and written with a hands-on approach to successfully guide an applicant through their application process."
Leila Pirnia, Founder, MBA Podcaster

"Avi Gordon's newly revised guide to MBA admissions strategy is like a golden ticket for aspiring MBAs. The guide not only addresses the latest trends in MBA applications, it also provides can't-miss tips for students seeking admission to the most competitive business programs."
Karen Schweitzer, the About.com Guide to Business School

MBA Admissions Strategy is a bestseller that shows MBA applicants:

What Admissions Committees value and how they work
What to say in a b-school application, and how to say it well
How to turn a good application into a great application
It guides the reader through the four key aspects of competitive MBA admissions; navigating the admissions process; enhancing profile value; managing essay and interview communications; and writing better. The second edition updates and enhances all chapters, and contains new material on success in MBA admissions interviews.

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