Click on a thumbnail to go to Google Books.
Loading... Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enoughby Michael Easter
None Loading...
Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. If you have ever considered the powerful hold that your personal cravings have on your decision making, this book will give you some important insight. Simply put, Michael Easter puts forward the notion of scarcity brain. This impulse is instinctive - hard-wired - into human behavior. This primal conditioning was intended to keep humans alive when they were constantly threatened by starvation and physical danger. In today's environment, these basic dangers are less apparent but our bodies (and brains) continue to respond in the same way. Most ominously, powerful organizations in our world continue to use this scarcity brain to compel you to engage in less overtly dangerous behaviors. It is pervasive. Easter's book is not all bad news. He describes groups and methods to overcome this new danger. ( ) This highly readable self-help book delves into our addictive behaviors -- what they are, how they originated and how to understand and ultimately overcome them. I like the way that each chapter is a vignette with Michael Easter going to people and their experiences that personify the issue. For example, with overeating, visiting a remote tribe where no cardiovascular problems exist, or when discussing gambling, visiting the scientists involved in transforming mechanical slot machines into video-gamified ones, and how this video-gamified model has been applied to so many other areas of our lives. Readable, refreshing and helpful. Thank you, Netgalley and Rodale books, for the ARC. no reviews | add a review
"Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired "scarcity brain" is now backfiring. And new technology and institutions--from dating and entertainment apps to our food and economic systems--are exploiting our scarcity brain. They're bombarding us with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car"-- No library descriptions found. |
Current DiscussionsNonePopular covers
Google Books — Loading... GenresMelvil Decimal System (DDC)158.1Philosophy and Psychology Psychology Applied Psychology Personal improvement and analysisLC ClassificationRatingAverage:
Is this you?Become a LibraryThing Author. |