Design for Response: Creative Direct Marketing That Works

by Leslie H. Sherr

15 Members (3.00)

On This Page

Quick Facts

Description

"Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work." "Each chapter opens with a detailed show more case study followed by print and three-dimensional examples with a proven track record for producing results."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved show less

Tags

More Tags

Member Reviews

Members

Recently Added By
All Members

Author Information

Leslie H. Sherr
1 Work 15 Members

Classifications

Genres
Nonfiction, Art & Design, Business
DDC/MDS
658.872 — Applied science & technology Management & public relations General management Of Marketing Marketing channels Telemarketing and direct marketing
LCC
HF5825 .S515 — Social sciences Commerce Commerce Business Advertising
BISAC
More Classifications

Statistics

Members
15
Popularity
1,592,539
Rating
(3.00)
Languages
English
Media
Paper
ISBNs
2