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Consumer Behavior: Building Marketing Strategy

by Del I. Hawkins

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This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.

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10 Works 114 Members

Classifications

Genres: Business, Nonfiction, General Nonfiction
DDC/MDS: 658.8 — Technology Management & public relations General management Of Marketing
LCC: HF5415.33 .U6 .H38 — Social sciences Commerce Commerce Business
BISAC: BUS BUSINESS & ECONOMICS Marketing General

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Members: 48
Popularity: 622,892
Rating: (5.00)

Languages: English
Media: Paper
ISBNs: 16

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Published: 1993
Genres: Business, Nonfiction, General Nonfiction
DDC/MDS: 658.8
LCC: HF5415.33 .U6 .H38

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10 Works 114 Members

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