Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore
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Description
"Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning" In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must show more cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership. Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado. show lessTags
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Member Reviews
Excellent book. After you've "crossed the chasm" (another of Moore's books) and you're on the other side, you need to build the momentum. Get the bowling pins knocking down so fast they create a tornado. When you read the "Chasm" books by Moore, you'll understand! Top flight marketing book and well worth the read.
Still the classic overview of what makes high tech marketing different . Read Chapter 2 for summary of Crossing the Chasm. A must read for all innovation-based entrepreneurs.
The bestselling guide to the high-stakes world of high tech -- now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.
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Author Information
10 Works 2,969 Members
Geoffrey A. Moore is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services.
Series
Belongs to Publisher Series
Common Knowledge
- Alternate titles
- Inside the tornado: marketing strategies from Silicon Valley's cutting edge
- Original publication date
- 1995
Classifications
- Genres
- Business, Nonfiction, General Nonfiction, Technology
- DDC/MDS
- 620.00688 — Applied Science & Technology Engineering Mechanical & Civil Engineering General Engineering Business Management
- LCC
- HC79 .H53 .M66 — Social sciences Economic history and conditions Economic history and conditions Special topics
- BISAC
Statistics
- Members
- 543
- Popularity
- 54,281
- Reviews
- 4
- Rating
- (3.51)
- Languages
- English, French, German, Portuguese
- Media
- Paper, Audiobook, Ebook
- ISBNs
- 12
- UPCs
- 1
- ASINs
- 9
