Market-Based Management (5th Edition) by…

Market-Based Management (5th Edition) (edition 2008)

by Roger Best (Author)

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"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved… (more)

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Member:	Ailinel
Title:	Market-Based Management (5th Edition)
Authors:	Roger Best (Author)
Info:	Prentice Hall (2008), Edition: 5, 544 pages
Collections:	Your library, Currently reading
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Tags:	Non Fiction, Business

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Market-Based Management: Strategies for Growing Customer Value and Profitability by Roger Best

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Market-Based Management: Strategies for Growing Customer Value and Profitability

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"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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