AMA Complete Guide To Marketing Research For Small Business

by Holly Edmunds

2 Members (3.00)

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Description

This handbook for do-it-yourself researchers in small businesses is clear, concise and comprehensive, addressing small companies that must answer business questions by conducting basic marketing research themselves.

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Author Information

4 Works 22 Members
Holly Edmunds is the Market Research Manager for Xerox Engineering Systems in Stamford

Classifications

Genres
Nonfiction, Business
DDC/MDS
658.8Applied science & technologyManagement & public relationsGeneral managementOf Marketing
LCC
HF5415.2 .E34Social sciencesCommerceCommerceBusinessMarketing. Distribution of products
BISAC

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Members
2
Popularity
6,024,451
Rating
(3.00)
Languages
English
Media
Paper
ISBNs
1