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Clear and to the Point: 8 Psychological…
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Clear and to the Point: 8 Psychological Principles for Compelling…

by Stephen M. Kosslyn

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"Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them."--BOOK JACKET.… (more)

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