Strategy Maps: Converting Intangible Assets into Tangible Outcomes
by Robert S. Kaplan, David P. Norton
On This Page
Description
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds show more of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance. show lessTags
Recommendations
Member Reviews
I read the book, and I must say that in many ways I liked it a lot. This is a very good book if you want to follow a detailed process for strategy. The maps are very good tools for guiding you through the process, and can be very helpful indeed. However, from past experience as a practicing manager, I do know that when, confronted with the maps, many managers would throw up their hands, look at the ceiling and exclaim, "Gosh! One more corporate initiative!"
While the process is good, and the examples are good, the book does not touch upon the pain some of these companies would have experienced when implementing the maps.
Neither does the book address the issue of strategy itself. This is something that, I believe, is almost impossible to show more write about. show less
While the process is good, and the examples are good, the book does not touch upon the pain some of these companies would have experienced when implementing the maps.
Neither does the book address the issue of strategy itself. This is something that, I believe, is almost impossible to show more write about. show less
Strategy Maps is an interesting business book that shows readers how a strategy themes can have impact on other themes. An example of themes that are often misaligned with strategy are: HR and IT programs. This book explains how to use Strategy Maps and Balanced Scorecard to prepare the company to respond to any (surprise) situation that can occur in the business world of today. The content of this book is very applicable and innovative. The writing style is good. Overall, a business book worth reading for senior management, and also for lower level management once there is a commitment to implement by senior management.
A really fascinating read - some chapters were easier to get through than others, but I really loved all the case studies and examples throughout.
Strategy Maps is a classic on on strategy and execution, but they’re brilliant in their application in identifying strategy, linking strategy to middle management, linking down the in the individual worker, and then measuring performance for the company, departments, and individuals. Combined with Balanced Scorecard and The Strategy-Focused Organization, these books are like the last leg of a relay race with the previous legs in a Track and Field relay race, following all previous subject areas.
http://smartlemming.com/2009/05/flatten-your-learning-curve-read-the-classic-bus...
http://smartlemming.com/2009/05/flatten-your-learning-curve-read-the-classic-bus...
Ratings
Members
- Recently Added By
Author Information
53+ Works 2,401 Members
10+ Works 1,242 Members
Common Knowledge
Classifications
Statistics
- Members
- 418
- Popularity
- 73,585
- Reviews
- 4
- Rating
- (3.50)
- Languages
- 7 — English, French, German, Italian, Korean, Portuguese, Spanish
- Media
- Paper, Audiobook, Ebook
- ISBNs
- 10
- ASINs
- 4
