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Marketing: Principles & Perspectives (Mcgraw Hill/Irwin Series in Marketing)

by William O. Bearden

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Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the Internet throughout. It not only talks about what marketing is, but prepares the students to be marketers by involving them in interactive exercises.

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Author Information

William O. Bearden

4 Works 43 Members

Classifications

Genres: Business, Nonfiction
DDC/MDS: 658.8 — Applied science & technology Management & public relations General management Of Marketing
LCC: HF5415.1 .B4155 — Social sciences Commerce Commerce Business Marketing. Distribution of products
BISAC: BUS BUSINESS & ECONOMICS Marketing General

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Members: 21
Popularity: 1,230,328

Languages: English
Media: Paper
ISBNs: 8

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Published: 1995
Genres: Business, Nonfiction
DDC/MDS: 658.8
LCC: HF5415.1 .B4155

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William O. Bearden

4 Works 43 Members

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