George S. Day

Author of Marketing Research

21 Works 350 Members

About the Author

George S. Day is executive director of the Marketing Science Institute in Cambridge, Massachusetts, visiting professor of marketing at the Harvard Business School, and professor of marketing at the University of Toronto. He is the author of nine books.

Works by George S. Day

Popular Recent

Marketing Research (1980) — Author — 84 copies

Wharton on Dynamic Competitive Strategy (1997) — Editor — 66 copies

Market Driven Strategy: Processes for Creating Value (1990) 46 copies

Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company (2006) 44 copies

Wharton on Managing Emerging Technologies (2000) 36 copies

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers (1999) 32 copies

Strategic Market Planning: The Pursuit of Competitive Advantage (1984) 7 copies

See Sooner, Act Faster: How Vigilant Leaders Thrive in an Era of Digital Turbulence (2019) 6 copies

Innovation Prowess: Leadership Strategies for Accelerating Growth (2013) 6 copies

Consumerism (1971) 6 copies

Analysis for Strategic Market Decisions (West Series on Strategic Market Management) (1985) 3 copies

Wharton on Managing Emerging Technologies — Editor — 3 copies

Wharton - Gerencia de Tecnologias Emergentes (Spanish Edition) (2001) 2 copies

Visão Periférica Identificação dos sinais que podem vir a criar ou a destruir o valor da sua empresa (Portuguese Edition) (2007) 2 copies

Buyer attitudes and brand choice behavior (1970) 1 copy

Is It Real? Can We Win? Is It Worth Doing? Managing Risk and Reward in an Innovation Portfolio 1 copy

Strategie per i mercati: processi per la creazione del valore (1992) 1 copy

WHARTON ON DYNAMIC COMPETITIVE STRATEGY (2006) 1 copy

A Empresa Orientada para o Mercado Compreender, atrair e manter clientes valiosos 1 copy

Gestão de Tecnologias Emergentes A visão de Wharton School 1 copy

De marktgestuurde organisatie (2001) 1 copy

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