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V. Kumar

Author of Marketing Research

21 Works 161 Members

About the Author

V. Kumar is Marvin Hurley Professor of Business Administration, Melcher Faculty Scholar, Director of Marketing Research Studies, and Director, Center for International Business, University of Houston, Texas, U.S.A.

Works by V. Kumar

Marketing Research (1980) — Author — 84 copies
Customer Relationship Management: A Databased Approach (2005) 11 copies
Essentials of marketing research (1998) 10 copies
Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) (2018) 9 copies
International Marketing Research (1999) 7 copies
IP Telephony with H.323: Architectures for Unified Networks and Integrated Services (2001) 7 copies
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (2008) 6 copies
Statistical methods in customer relationship management (2012) 3 copies
The Definitive Guide to Customer Relationship Management (Collection) (2012) 3 copies
Handbook of research on customer equity in marketing (2015) 3 copies
Trematode Infections and Diseases of Man and Animals (2013) 3 copies
Customer lifetime value - the path to profitability (2008) 2 copies
A Question Bank on Forestry (2014) 2 copies
Essentials of Marketing Research, 2nd Edition (2001) 2 copies
Profitable customer engagement : concepts, metrics, and strategies (2013) 2 copies
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Works
21
Members
161
Popularity
#131,050
Rating
½ 4.5
ISBNs
89
Languages
2

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