Jump Start Your Business Brain: Win More, Lose Less, and Make More Money

This book is break down into two parts. Part 1 talks about marketing and the second part about creating ideas. The book is full of practical guides to stimulate ideas.

The marketing section primarily talks about three laws 1. Overt benefit 2. Real reason to Believe 3. Dramatic Difference. The book elaborate on these core principles. It's a good book stimulates ones thoughts.

A very entertaining book. Very practical. Really stimulates so much thinking. Is really written from a coaching standpoint. Strong foundation. Mr. Hall has done some really good work with this book. I highly recommend.

I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com.