The IBM Way: Insights into the World's Most Successful Marketing Organization

I found this book at a used bookstore over the past weekend and bought it on the basis that I’ve been trying to change my thinking, get more motivated, and energize myself, and immediately started reading it. His focus is motivating the reader as well as motivating others by various means and eliminating mediocrity in the workplace and in our lives. How to articulate your values and beliefs, understand the culture of the company, and demonstrate the values that you espouse. The book also covers reviewing yourself and the employees and how you are perceived by others. Also issues like drugs and alcohol that affect the workplace (this went on for two chapters and seemed to almost be shoehorned into the book, or a personal agenda – show more which to me was the only downfall of the book). And it finishes with tips on public speaking which I thought was quite useful.
I enjoyed Rodgers honesty, and I never felt the book was bragging like many “management” authors seem to do. show less

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