Forward Through the Rearview Mirror: Reflections on and by Marshall McLuhan
by Paul Benedetti (Editor), Nancy DeHart (Editor)
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Description
Communications thinker and prophet Marshall McLuhan gave us the phrases "the medium is the message" and "global village". Today, with the explosion of electronic technologies and on-line communication, his ideas are more relevant than ever. Forward Through the Rearview Mirror is an evocative and visually exciting exploration of McLuhan's life and work in the context of the information age. The book consists of short prose passages, aphorisms, interviews, letters, and dialogues by show more McLuhan--many never before published--interwoven with biographical text by his biographer Philip Marchand and commentary by such cultural critics as Louis Rossetto, Neil Postman, Camille Paglia, and Lewis Lapham.The book is organized into four parts: Global Village and Identity, Medium is the Message, and Extensions of Man. In keeping with McLuhan's style of speaking and writing, the text consists of a series of brief entries, ranging in length from a single line to a page. The entries have been selected and positioned so that they can be read consecutively as a narrative or randomly as individual ideas. Throughout, the material by McLuhan appears in a different typeface and color from the material by others, to make the two clearly distinguishable. Part book, part magazine, part storyboard, this multidimensional look at the ideas and life of the patron saint of Wired magazine will appeal to anyone interested in technology, contemporary thought, and popular culture. show lessTags
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Member Reviews
This is an author who is variously described as the best thinker since Newton, but acknowledged as the undisputed king of the sixties media theorists. His books tend to be various sizes and shapes but rarely fit well in a bookshelf. I sometimes wonder if it is his own determination to be a book you cannot fail to notice. I think he has made his point however and in my book shelf they tend to be put flat behind the books and don't get noticed at all. My fingers also itch to take them to the local 2nd hand bookstore.
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Author Information
Paul Benedetti is the former Executive Producer of C-Health on Canoe and is now on faculty at the University of Western Ontario where he teaches journalism.
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- Canonical title
- Forward Through the Rearview Mirror: Reflections on and by Marshall McLuhan
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- Popularity
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- Reviews
- 1
- Rating
- (3.79)
- Languages
- English
- Media
- Paper
- ISBNs
- 2
