Grinding It Out: The Making of McDonald's (1977)

by Ray Kroc, Robert Anderson

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Biography & Autobiography. Business. Nonfiction. Economics. Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe. An irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you.… (more)

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A quick fascinating book about Ray Kroc, the man you made McDonalds.
Sadly it was written in 1977 with and afterward of 1984, so it is a little dated. It is however a great look into what drove ever aspect of the McDonald's experience. (

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zmagic69 | Mar 11, 2018 |

Anderson, Robert (Author); McDonalds (Subject)

LOM-Lausanne | May 1, 2020 |

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Author name	Role	Type of author	Work?	Status
Kroc, Ray	—	primary author	all editions	confirmed
Anderson, Robert	—	main author	all editions	confirmed

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Canonical title

Grinding It Out: The Making of McDonald's

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1977

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Ray Kroc

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History of the hamburger

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Biography & Autobiography. Business. Nonfiction. Economics. Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he opened his first franchise. In Grinding It Out, you'll meet the man behind McDonald's, one of the largest fast-food corporations in the world with over 32,000 stores around the globe. An irrepressible enthusiast, intuitive people person, and born storyteller, Kroc will fascinate and inspire you.

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Originally published in 1977, Grinding It Out is the personal "rags to riches" story of how Ray Kroc at the age of 52 founded the McDonald's hamburger franchise chain and built it into the "Golden Arches" known in almost every corner of the world. An excerpt from the book.

..I had one close friend who was quite interested in the venture. He had a son-in-law named Ed MacLuckie who was looking for a job and who had expressed a liking for the food service business. Ed was working a wholesale hardware territory over in Michigan at the time and it was not going well. So I talked to him...I hired him as a manager of my first store. Art Bender, the McDonald brothers' manager, came to Des Plaines and helped Ed and me open that store on April 15, 1955. It was a hell of an ordeal, but the experience was to prove invaluable in opening other stores. (pgs. 70-71) I posted about the debut of McDonald's at my blog Tasteful Inventions.

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