Advertising (8th Edition)

by Sandra Moriarty

6 Members

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Description

This introduction to both the theory and practice of advertising provides important insights into how advertising is done.

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Author Information

Sandra Moriarty
12 Works 145 Members

Classifications

Genres
Nonfiction, Business
DDC/MDS
659.1 — Applied science & technology Management & public relations Advertising and public relations Advertising
LCC
HF5823 .W455 — Social sciences Commerce Commerce Business Advertising
BISAC
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Members
6
Popularity
3,049,180
Languages
English
Media
Paper
ISBNs
1