Click on a thumbnail to go to Google Books.
Loading... The King of Madison Avenue: David Ogilvy and the Making of Modern Advertisingby Kenneth Roman
None Loading...
Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. I read David Ogilvy's "Confessions of an Advertising Man" as an undergrad in the 70's, and he has been a larger than life role model ever since. He was a gifted copywriter in a era when copy was king. He was also an insightful manager who built one of the world's most admired ad agencies. But must of all, he was a witty smart ass who charmed everyone in his path. If you like this, try to find a now out-of-print collection of his personal and professional correspondence, "The Unpublished David Ogilvy". ( ) no reviews | add a review
Awards
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals. No library descriptions found. |
Current DiscussionsNonePopular covers
Google Books — Loading... GenresMelvil Decimal System (DDC)659.092Technology Management and auxiliary services Advertising And Public RelationsLC ClassificationRatingAverage:
Is this you?Become a LibraryThing Author. |