The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

by Mel Ziegler

Description

Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes,The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his show more or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides the actual business plan used to raise money for the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book's ideas. show less

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toddsattersten 99 reviews

I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com.

May 8, 2009

bnielsen 8,490 reviews

Lidt underlig bog. Gennem en række breve belyses hvordan tefirmaet Republic of Tea blev til, men der er fx ikke hverken index eller indholdsfortegnelse i bogen, så det føles lidt som at rode rundt i deres papirkurv. Bortset fra det, er det hyggelig læsning og firmaet blev stiftet i 1992 og er her stadig i skrivende stund 2016, så det var ikke nogen dum ide.

Sip by Sip, i stedet for Gulp by Gulp.

Oct 23, 2016 (Edited)Danish