Strategic marketing for nonprofit organizations

by Philip Kotler, Alan R. Andreasen

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For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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The book is good as far as nonprofit marketing is similar to business marketing, on which the authors have mainly written. It does not do the utmost to explore what may be unique to nonprofits. But it is better than no book and no idea. (

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rogerbelling | May 28, 2007 |

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Author name	Role	Type of author	Work?	Status
Philip Kotler	—	primary author	all editions	calculated
Andreasen, Alan R.	—	main author	all editions	confirmed

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For graduate courses in Nonprofit Marketing and Management.This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

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