Essential Law for Marketers (Chartered Institute of Marketing)
by Ardi Kolah
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Description
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it show more legal' without losing sight of the overall commercial objecti show lessTags
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Author Information
4 Works 14 Members
Ardi Kolah is a senior visiting lecturer on sponsorship, marketing and public relations at Henley Business School, Cass Business School, Kingston University Business School and the London Guildhall Faculty of Business and Law, UK. He has been working in the sponsorship industry for over 20 years and holds the prestigious UK Sponsorship Award show more (formerly Hollis Sponsorship Award) as well as being a fellow of several professional institutes and an elected member of the British Academy of Film and Television Arts. show less
Classifications
- Genres
- Politics and Government, Nonfiction, Business, Economics
- DDC/MDS
- 343.4208 — Society, government, & culture Law Military, defense, public property, public finance, tax, commerce (trade), industrial law Europe England & Wales
- LCC
- KD2206 .K65 — Law Law of the United Kingdom and Ireland Law of England and Wales Regulation of industry, trade, and commerce. Trade regulation. Control of trade practices Advertising
- BISAC
Statistics
- Members
- 4
- Popularity
- 3,966,880
- Languages
- English
- Media
- Paper, Ebook
- ISBNs
- 7
