A Practical Guide to Behavioral Research: Tools and Techniques
by Robert Sommer
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The fifth edition of this popular research methods book emphasizes a hands-on, multimethod, interdisciplinary approach to behavioral research. In this book, research is seen not as a remote activity of a white-coat priesthood, but as an approach that can be used by people in many fields tosolve immediate problems and increase understanding of human behavior. Numerous examples from different nations are provided throughout.Tags
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Robert Sommer and Barbara Sommer teach psychology at the University of California, Davis
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