Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
by Stuart Ewen
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Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the show more ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture. show lessTags
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Superior account of the transition from the production-centered ethos and values to the focus on consumerism, and how this was accomplished through advertising. Several strands of intellectual history that are often treated separately are woven together here into a single coherent story about a tranformational moment in American, indeed the global society, the 1920s.
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320 works; 1 member
Author Information
7 Works 843 Members
Stuart Ewen is professor and chair of the Department of Film and Visual Studies at Hunter College. He is also professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center.
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- Languages
- English, French
- Media
- Paper, Ebook
- ISBNs
- 7
- ASINs
- 5
