Business Without Borders: A Strategic Guide to Global Marketing
by Donald A. DePalma
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Forget about dot-bombs and other excesses of the now lamented New Economy. Welcome instead the global Internet, the strategic vehicle that leading companies use to inform, market, sell, and support their worldwide business initiatives every minute of every day.In this succinct but informative guide to doing business in new markets, both international and domestical multicultural, globalization strategist Don DePalma characterizes the intersection of the Internet and global markets as the show more "Eighth Continent," a virtual landmass inhabited by almost a billion Web consumers and business users around the planet. DePalma combines his own experience as a strategist, consultant, and analyst with that of experts and practitioners at companies that have successfully globalized their operations. show lessTags
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Donald A. DePalma is a former principal analyst at Forrester Research in Cambridge, Massachusetts, founder of the consultancy Common Sense Advisory, Inc., and executive at enterprise software companies Idiom Technologies and Interbase Software.
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