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Loading... Competitive Intelligence : How to Gather, Analyze, and Use Information to Move Your Business to the Topby Larry Kahaner
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. This gave a really good concept of the structure and utilization of this type of analysis. The only complaint is that it is from 1996 and a lot of the sources and laws have changed since then. I think this is like the grandfather of the concept, and the later generations can update as needed. I am glad I read this and will continue researching this area of business for my self development. ( ) no reviews | add a review
In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.47Technology Management and auxiliary services Management Executive Business intelligence and securityLC ClassificationRatingAverage:
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