The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
by C. K. Prahalad
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The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid . Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty. It is being done— profitably . Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the show more Pyramid" (BOP) markets. In the book and accompanying CD videos, Prahalad presents... Why what you know about BOP markets is wrong A world of surprises—from spending patterns to distribution and marketing Unlocking the "poverty penalty" The most enduring contributions your company can make Delivering dignity, empowerment, and choice—not just products Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism "C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft "The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State "Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld." Christopher Rodrigues, CEO, Visa International "An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations ... show lessTags
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Member Reviews
New Thinking; New Markets
Prahalad challenges readers to stop thinking of the poor as victims and a burden to society.
The University of Michigan business professor argues that if business leaders begin to think of them as resilient and creative entrepreneurs and value-conscious consumers, new opportunities will present themselves.
Four billion poor, he argues, can be the next engine for a growing round of worldwide trade and prosperity. This innovative to poverty will create opportunities for the poor by offering them choices and encouraging self-esteem.
Illustrating his message with a wealth of case studies, Prahalad demonstrates how this can be done profitably by:
• Challenging your assumptions about bottom of the pyramid show more markets.
• Unlocking what he calls the “poverty penalty.”
• Delivering dignity, enablement and choice rather than just products.
The author argues persuasively that with the private sector leading this change will result in real strides in job creation and services for the poor rather than rhetorical flourishes. show less
Prahalad challenges readers to stop thinking of the poor as victims and a burden to society.
The University of Michigan business professor argues that if business leaders begin to think of them as resilient and creative entrepreneurs and value-conscious consumers, new opportunities will present themselves.
Four billion poor, he argues, can be the next engine for a growing round of worldwide trade and prosperity. This innovative to poverty will create opportunities for the poor by offering them choices and encouraging self-esteem.
Illustrating his message with a wealth of case studies, Prahalad demonstrates how this can be done profitably by:
• Challenging your assumptions about bottom of the pyramid show more markets.
• Unlocking what he calls the “poverty penalty.”
• Delivering dignity, enablement and choice rather than just products.
The author argues persuasively that with the private sector leading this change will result in real strides in job creation and services for the poor rather than rhetorical flourishes. show less
This is a book to unlearn a few things and learn a lot of new concepts. If we keep the statistics aside, then it is a book that challenges its readers to see beyond the conventional logic. Read the complete review here https://wp.me/p6rxcY-3b.
Quick, upbeat, encouraging read. With enough of an overview section to start and thorough detailed section afterward for the business-minded. Great work!
Long term economics - over a plea for markets.
the best part of the book was the first couple of chapters. But it got very repetitive.
"¿Dónde está el mercado más interesante, más nuevo y de mayor crecimiento? Donde uno menos lo esperaría... ¡en la base de la pirámide! Colectivamente hablando, los billones de pobres del planeta tienen enormes capacidades empresariales y poder adquisitivo, y las empresas pueden aprender a serviles y a ayudarles a salir de la pobreza".
Aug 24, 2010Spanish
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Common Knowledge
- Canonical title*
- La fortuna alla base della piramide : sconfiggere la povertà e realizzare profitti
- Original title
- The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
- Original publication date
- 2004
*Some information comes from Common Knowledge in other languages. Click "Edit" for more information.
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- Members
- 652
- Popularity
- 44,294
- Reviews
- 6
- Rating
- (3.73)
- Languages
- 7 — English, French, German, Hungarian, Italian, Portuguese, Spanish
- Media
- Paper, Ebook
- ISBNs
- 26
- UPCs
- 2
- ASINs
- 6
