Broadcasting in America: A Survey of Electronic Media

by Sydney W. Head

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As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you examine the role show more electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life. show less

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Classifications

Genres
Nonfiction, Technology, General Nonfiction
DDC/MDS
384.54Social sciencesCommerce, communications & transportationCommunicationsBroadcasting Radio broadcasting
LCC
HE8689.8 .H43Social sciencesTransportation and communicationsTransportation and communicationsTelecommunication industry. Telegraph
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Languages
English
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Paper
ISBNs
11
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1