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Tom Chappell has created one of America's most extraordinary success stories by turning a mom-and-pop natural personal care products company started on a $5,000 loan into a nationally recognized brand with $28 million and counting in sales. Chappell achieved his rapid growth and profitability by "managing upside down" --focusing on social values and respect for the environment to increase customer satisfaction and the bottom line. Now, Chappell shares his straightforward and practical business advice in seven easy-to-follow steps. They show how anyone can: . Manage for social aims and profit Redefine leadership in a values-driven company Develop a competitive advantage around shared values among customers, owners, employees, and communities Businesses throughout America are already using Chappell's Seven Intentions and proving that pursuing a broader social mission can actually strengthen a company's financial performance. Managing Upside Down brings this important message to an even wider audience.