This may have been cool in its day, but it comes across today as noisey, over-designed and confusing.
This book is snippets of quotes and images laid out in a "clever" design that you have to read front to back and back to front.
I think the design is a reflection of the times, the confused sixties and seventies when technology and social change were changing faster than society could keep up. Today, I think the layout just adds noise to the message.
Also, there is not much of R. Buckminster Fuller even though he is listed as the primary author.
Perhaps in context I would understand more of the humor and irony of this book, but today it is more of a curious artifact of the time when it was published. ( )

A quirky thrift store find that regularly sells for $200 a various booksellers. Nice copy, in tight condition, the title page says it all "The Most Important fact about Spaceship earth: An Instruction book didn't come with it." ( )

A perfectly charming, cute, naive, cranky collage of jokes, clever insights, utopian plans, and futuristic predictions about technology and society. It's wacky enough that it doesn't need to take its message too seriously, but interesting enough to get you flipping pages. Unique. ( )

I would second the "delightful little book"designation. This book can be read upside down and right side up,.Not many books can get me to read them front to back right side up, back to front upside down twice.
Lots of quotes, factoids, pictures and other interesting stuff. Dated, but still very interesting as would befit a book by Buckminster Fuller, who among other things, invented the Geodesic Dome. ( )

A delightful little book about living in the 1970's, when TV and radio and airplanes had transformed the world into something entirely different from what it was not all that many years before.

Somewhat dated in images and concepts, and probably worthwhile for someone to do it again for the internet age. It's even harder to think of oneself as a noun, let alone a proper noun, with all this stuff going on that we seem to be totally flowing through sometimes without any control.