David A. Aaker

Author of Building Strong Brands

40+ Works 904 Members 5 Reviews

About the Author

David A. Aaker is the Vice-Chairman of Prophet; Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley; advisor to Dentsu, Inc.; and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding show more contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand. Equity, Building Strong Brands, and Brand Leadership (co-authored with Erich Joachimsthaler). show less

Includes the names: David Aaker, DA 0/P AAKER, David A Aaker -, Professor David A. Aaker, E. Iokhimshtailer D. Aaker, デービッド・A. アーカー

Image credit: Photographed by Margaretta K. Mitchell

Works by David A. Aaker

Popular Recent

Building Strong Brands (1995) 185 copies

Strategic Market Management (1984) 128 copies

Managing Brand Equity (1991) 122 copies

Brand Leadership: The Next Level of the Brand Revolution (2000) 114 copies

Marketing Research (1980) 81 copies

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004) 57 copies

Developing Business Strategies (1988) 55 copies

Advertising Management (1975) 40 copies

Brand Relevance: Making Competitors Irrelevant (2010) 22 copies

Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires (2018) 18 copies

Spanning Silos: The New CMO Imperative (1645) 15 copies

Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993) — Editor — 10 copies

Aaker on Branding: 20 Principles That Drive Success (2014) 10 copies

Marcas: Brand Equity, Gerenciando o Valor da Marca (1998) 7 copies

From Fargo to the World of Brands: My Story So Far (2005) 4 copies

Abaixo os silos: Como criar um marketing eficaz e vencedor no segmentado mundo das organizações 3 copies

Construir marcas poderosas (2014) 3 copies

Consumerism (1971) 3 copies

Estratégia de portfólio de marcas 2 copies

Liderazgo de marca 2 copies

Administração Estratégica de Mercado (2012) 2 copies

Liderazgo de marca - Lideres Del Management (2006) 2 copies

Marken erfolgreich gestalten : die 20 wichtigsten Grundsätze der Markenführung (2015) 2 copies

Three threats to brand relevance strategies that work (2013) 1 copy

Managing Brand Equality 1 copy

Strategic Market Management (Strategic Market Managment) by David A. Aaker (1998-07-07) 1 copy

Relevancia de la marca : hacer a los competidores irrelevantes (2012) 1 copy

Como construir marcas líderes 1 copy

Construindo Marcas Fortes 1 copy

Pesquisa de Marketing (2ª Edição) 1 copy

On Branding 20 princípios que decidem o sucesso das marcas 1 copy

Marketing Research 2ed, Instructors Manual (1983) 1 copy

Brand equity. La gestione del valore della marca (2003) 1 copy

Le management du capital-marque (1997) 1 copy

Exito de Tu Producto Esta En La Marca, El (1997) 1 copy

Investigacion De Mercados (Spanish Edition) (2002) 1 copy

Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh (2003) 1 copy

Multivariate analysis in marketing: theory and application (1971) 1 copy

The Lure of Global Branding 1 copy

Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age 1 copy

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Associated Works

Harvard Business Review on Brand Management (1999) — Contributor — 68 copies

Tagged

200GTE (6) 408 Sales/Marketing (2) 800BW (3) Aaker (3) accounting (3) advertising (11) advertising and marketing (2) ARF-Brands (4) brand (22) brand equity (8) brand management (14) Brand Marketing (3) branding (40) brands (13) business (64) business strategy (4) business-marketing (5) C1 (7) communication (3) computing (3) Daniel (2) david aaker (5) Economia - General (3) File #1 & 2 FS (2) international (3) IUGC Library1 (5) Leadership (8) library (3) lplibrarymelbourne (3) management (18) marca (3) Marcas (3) marketing (103) marketing research (3) non-fiction (10) SKYHOUSE (3) strategic planning (4) strategy (19) textbook (3) to-read (7)

Common Knowledge

Legal name: Aaker, David Allen
Birthdate: 1938-02-11
Gender: male
Nationality: USA
Birthplace: Fargo, North Dakota, USA
Education: Massachusetts Institute of Technology (BS|Management)
Stanford University (MS|Statistics)
Stanford University (Ph.D.|Business Administration)
Short biography: David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).

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Reviews

Building Strong Brands by David A. Aaker

Lo mejor para posicionamiento de marcas.

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juanjaimes99 | 2 other reviews | Aug 20, 2013 |

Spanning Silos: The New CMO Imperative by David A. Aaker

Spanning Silos, identifies the biggest challenge in global business today, working with and through the product, service and P&L silos within established businesses. David Aaker, discusses the challegnes fromm a CMO perspective, however this is an equally large challenge in the agency and marketing service partners of these organisations. A must read for anyone working in a managment position within a global company with responsibility for any cross border activity.

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juliewalker11 | Nov 27, 2008 |

Managing Brand Equity by David A. Aaker

Read it and learn. Times may change, but as seen in Aakers examples, marketing never does. The principle still apply.

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njtrout | Mar 25, 2008 |

Building Strong Brands by David A. Aaker

Yes, it's a marketing book, get over it. There's some fascinating stuff in this book, which gives a great incite into the world of global branding and marketing. A lot of the content is actually just common sense, but it is very clearly spelled out here - maybe too clearly in places, it's not always necessary to provide an example, a bullet point diagram and an explanation for each point. The book suffers a little towards the end when it starts talking about more specific cases which unless you're brand manager for Pepsi, you probably don't care about. It would also have been nice if the examples weren't all US and they weren't all 10 years out of date, but then the book can't magically update itself I suppose. A very well written and very interesting introduction to the field.… (more)

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sulkyblue | 2 other reviews | May 9, 2007 |

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