About the Author
During his meteoric career in marketing, Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. He has been featured in The New York Times, the Washington Post, the Los Angeles Times, USA Today, as well as Success, Inc., and show more Entrepreneur magazines. show less
Image credit: via author's website
Works by Jay Abraham
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition (2000) 308 copies
The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times (2009) 44 copies
Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: A No-Nonsense Guide to Great Wealth… (1997) 26 copies
93 Extraordinary Referral Systems (Multiply your business profits through the efforts of others!) (1997) 11 copies
Stealth Marketing: How to Outmaneuver, Outwit & Outmarket Your Most Formidable Competitors Before They Know What's… (1991) 7 copies
How to get from where you are to where you want to be: Simplify your life, multiply your profits and have more fun… (2000) 3 copies
37 Million-Dollar Headlines 2 copies
The Abraham Experience 1 copy
26 REPORTS 1 copy
Getting Everything You Can Out of All You've Got - Updated: 21 Ways You Can Out-Think, Out-Perform, & Out-Earn the… (2021) 1 copy
Mr. X Book 1 copy
The Ultimate Real Estate Machine: How Team Leaders Can Build a Prestigious Brand and Have Explosive Growth with More… (2021) 1 copy
The Abraham Method: How to Multiply Your Business Results While Reducing Your Time, Risk, and Effort 1 copy
Encounters 1 copy
Referral Techniques 1 copy
Tagged
Common Knowledge
- Birthdate
- 1949-01-08
- Gender
- male
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Statistics
- Works
- 52
- Members
- 480
- Popularity
- #51,408
- Rating
- 3.7
- Reviews
- 5
- ISBNs
- 24
- Languages
- 1
- Favorited
- 1
For example, if you have 1,000 customers that buy $100 of goods from you twice a year, you would receive $200,000.
1,000 * $100 x 2 = $200,000
Just by increasing the number of clients, sales per customer and the frequency by 20%, the total income would increase by 73%.
(1,000 *1.2) * ($100*1.2) * (2*1.2) = 1,200 * 120 * 2.4 = $345,600
Basically, incremental improvements across anything you do (i.e., business, service, sports, marketing, etc.) can lead to exponential increases.
Another fresh idea from the book -- one place to get more customers is to look at your own inactive clients, the ones who bought once from you and never again. They are better prospects than trying to acquire new clients.
What I liked about the book:
For a 2000 book, it has an excellent design - large fonts, headings, great organization, and cover.
Business stories that are interesting and applicable to any enterprise today.
What I didn't like about the book:
Outdated material such as marketing through telemarketers and mailing lists (although that may be similar to email lists now).
Suggesting how to market on the internet is funny such as using the top 8 search engines: Lycos, AltaVista, HotBot, NorthernLight, Excite, InfoSeek, WebCrawler, Yahoo. Notice, no Google at this time. I don't recognize any except the last two.
Total 3.7/5
Readability - 4.5
Scope - 3.5
Depth - 3
Format - 3.5
Clarity -4
Read this book if:
You want some good ideas, and you don't mind an older publication.
You are not scared of an older book.
You want to grow your business, ideas, services, future.
… (more)