Noah J. Goldstein

Noah Goldstein is a colleague of psychologist, author Robert Cialdini. Goldstein has taken small bits of Cialdini's books such as Influence: The Psychology of Persuasion and edited them in small easily read chapters. This book is a perfect compliment to that porcelain fixture in your bathroom. You'll want to come back again and again, and you will certainly want to read all of Cialdini's books, that is unless you have no interest in having people listen to you. The book is fascinating, show more because it clearly explains by example why some people are able to influence others. It will reveal to the reader the identity of the most influential word in the English language; a word used in this review. show less

Sehr lesenswert und für die Praxis nutzbar. Kleine Kniffe und Tricks auf Basis wissenschaftlicher Versuche, um andere Menschen besser u überzeugen. Vielleicht etwas länglich, man hat das Gefühl, es mussten unbedingt 50 Tipps werden, eine andere Form der Aufbereitung (nicht als Regeln/Tipps) hätte es wohl auch getan. Zum Beispiel nach Art des Gegenstands, von dem ich bzw. mit dem ich überzeugen möchte. Trotz dieser kleinen Schwäche dennoch sehr lesenswert.

Good series of advice for someone trying to be morally persuasive. The author goes out of the way to continually impress that while someone could be in short term persuasive by lying, in the long term it is counter productive. Having this book as a reference could be very useful.

If Influence: The Psychology of Persuasion is the textbook, then Yes! is the study guide. This has a ton of practical examples on how to apply the principles of persuasion developed by Robert Cialdini. You definitely want to read Influence first to understand what's actually occurring in the scenarios presented in this book.