C. K. Prahalad (1941–2010)

New Thinking; New Markets
Prahalad challenges readers to stop thinking of the poor as victims and a burden to society.

The University of Michigan business professor argues that if business leaders begin to think of them as resilient and creative entrepreneurs and value-conscious consumers, new opportunities will present themselves.

Four billion poor, he argues, can be the next engine for a growing round of worldwide trade and prosperity. This innovative to poverty will create opportunities for show more the poor by offering them choices and encouraging self-esteem.

Illustrating his message with a wealth of case studies, Prahalad demonstrates how this can be done profitably by:

• Challenging your assumptions about bottom of the pyramid markets.
• Unlocking what he calls the “poverty penalty.”
• Delivering dignity, enablement and choice rather than just products.

The author argues persuasively that with the private sector leading this change will result in real strides in job creation and services for the poor rather than rhetorical flourishes. show less

Quick, upbeat, encouraging read. With enough of an overview section to start and thorough detailed section afterward for the business-minded. Great work!

How to think like an entrepreneurial non-profit. I have not see any other book re non-profit management & leadership that is this helpful to explore how to expand your current "business" and to create new and additional programs/services.

Another attempt to describe the very non-vertically integrated world we live in. The authors try to articulate the need for personalization and how today's technologies esp the web 2.0 offerings try to achieve this.

Another important feature they try to bring out is the level of outsourcing that is happening where businesses try to focus only on their core competencies and outsource everything else in myriad different ways. Offshoring, cloud computing, SaaS, OEM, ODM and contract show more manufacturers etc. show less